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  • Jun
  • 3
  • 2019

5 Tips for Writing Compelling Titles

By: Narratorial | Categories: | 0 Comment

Compelling Titles

In many cases, you only have one chance to create that all-important title and get a viewer to click to your content. And the only way to be successful at this is through a compelling headline. No matter how informative or entertaining your content, viewers will not be interested to read it if the title doesn’t capture their imagination.

If you want your content to get read and to rank well, you have to start with a catchy headline. Read on to get some tips on how to make a great title.

  1. Use numbers

    It has been proven time and again that people are attracted to numbers and lists because they allow our brains to instantly organize information. But if you want an effective title, don’t just pick any number. Studies have shown that some numbers are more compelling than others.

    • Small numbers are generally more effective as people tend to remember only a few points, particularly in step-by-step guides
    • Odd numbers are perceived to be more authentic and believable than even numbers
    • Use numerals instead of words in your headline. For example, write “7 Tips on…” instead of “Seven Tips on…”

    Keep in mind, however, that over-using numbers or using them arbitrarily can backfire. If it doesn’t accurately reflect your content, don’t force it.

  2. Use a unique rationale that describes what people can get out of your article

    A unique rationale refers to the reason people should read your content. These can be a number of things, including:

    • Tips/Pointers
    • Tricks
    • Strategies
    • Facts
    • Ways
    • Guide
    • Ideas
    • Principles

    Related to this, trigger words like how, why, what, and when have been proven effective in arousing curiosity and interest in readers.

  3. Use bold, powerful language

    Bold promises and emotional words dare viewers to read your article. Headlines like “Fool-proof ways to lose weight without exercising” or “Brilliant small business ideas you can start for less than $100” have a good chance of getting read because they appeal to readers’ emotions and sense of urgency.

    Some descriptive words to explore include:

    • Incredible
    • Essential
    • Ultimate
    • Free
    • Fascinating
    • Stress-free
    • Never
    • Always

    However, while a level of hype and a little exaggeration are allowed, you must make sure you don’t end up with a “clickbait” headline, which brings up the next tip.

  4. Stay accurate

    Your headline creates expectations for your audience, and unless you deliver on what you promise, you can lose your credibility and any chances of growing your following. You might even get penalized by search engines. Make sure your content is well-researched. If needed, add disclaimers or clarification to your headline, such as “research says” and “experts weigh in”.

  5. Keep it short

    This is a little tricky, as there are no hard and fast rules when it comes to the length of titles. However, based on various studies, these key elements can help improve your searchability and ranking:

    • Keep character count below 70 to avoid getting cut off in search engine results
    • According to HubSpot, headlines with 8 to 12 words get the most shares on Twitter, while headlines with 12 or 14 words get the most likes on Facebook
    • An Outbrain study says headlines with eight words have a clickthrough rate that’s 21% higher

    Do your own study to find what works best for your audience. Regardless of the length, make sure your title is easy to read and digest. </i<>

Creating catchy titles is an essential part of our content marketing services. Find out how we can help you rank higher on search engine returns with targeted content. Get in touch with us today.

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