Our Director

The inspiration behind Narratorial

 

 

Shelley Routledge, Director of Narratorial

Director, Shelley Routledge 

I was born and raised in Leeds. West Yorkshire and grew up around an extended family of great storytellers. It was a city under siege from an infamous serial killer intent on bringing the area to a terrifying standstill. Furthermore, it was suffering from acute economic neglect. This gave rise to dark, brooding urban myths and stories that permeated the everyday dialogue people engaged in. As I grew up, I overheard many tall tales and narratives, and this very much shaped my lifelong passion for stories.

The dramatic events that took place in Leeds (now an economically vibrant city) throughout my childhood had a huge impact on me and my interest in how stories are told and why we tell them. I left my home town at 19 to read Classics in London and then pursued a Masters in Children’s Fiction. I then followed a career in publishing where I had lots of success, discovering and nurturing new talents such as June Taylor and Costa book shortlisted, Sarah Naughton.

 

Shelley Routledge, Director of Narratorial

My passion for narratives propelled me to train as a journalist at Birkbeck Univesity, specialising in PR, commercial content writing and social media management, particularly video formats for storytelling. My experience in the publishing industry has been instrumental in understanding the power of narratives and how they can touch people’s emotions. My aim is to create business narratives and profiles that have the same universal appeal as best selling books do to readers.

Narratorial use classic storytelling methods and combine them with SEO and in-depth research to create content that your aligns with all your business USP.

Through deliberate, targeted content, we help you deliver what your customers look for in a brand that addresses their pain points.

  • Trustworthiness – Numerous studies have shown the importance of trustworthiness in consumers’ brand choices. Your customers may like what you have to offer but will only do business with you when they know they can trust you.
  • Authenticity – With the added layers of transparency the internet provides, consumers can more readily perceive if a brand is true to itself and delivers what it promises. In today’s connected world, authenticity has become a critical component of trustworthiness
  • Consistency – Research has shown that consumers look for consistency in building brand loyalty. They want to recreate the same pleasant experience with a brand over and over and expect the brand to deliver each time.

Narratorial take the time to understand what your business is all about, what your goals and missions are, and where your strengths and weaknesses lie. We do an in-depth study of your market and pay close attention to your customer base’s online behaviour to determine how you can best connect with them.

With the knowledge gained from this study, we will help you create a brand that your customers will recognise to be trustworthy and authentic. And we will reinforce your branding through consistency across various platforms. We make sure that when people see your logo, they will immediately know what they can expect from you.

Affordable packages

Narratorial is your best partner in growing your enterprise. We support all business sectors through affordable packages that allow you to customise your business strategy. Check out our price list and learn how you can have a comprehensive online presence. Choose from the following services:

  • PR
  • Targeted market content

Contact us

Get in touch with us today at this website to find out more about our services and how we can help your business gain broader national appeal. You can also call 07527-177334 or email Narratorial@gmail.com.